When tenacity, self confidence, and perseverance intertwine — you can be sure to see some magic happen. Meet Sivan Baram: Co-founder and CEO of radd., an eCommerce start-up from Israel that boosts AI to personalize user generated content for top eCommerce brands via Shoppable, Authenticated & Data Driven story-like videos.
Previously, Sivan worked as a content marketing professional, leading successful brand repositioning and results-oriented marketing projects and campaigns for global corporations and startups.
Sivan is a maverick, entrepreneur, and industry leader. She has been a trailblazer in the content marketing industry for over a decade, with comprehensive experience leading to establishing radd. alongside her Co-Founder, Betzalel Racovsky, in 2019.
Get a glimpse into the vigor and vision of a true entrepreneur and see how this Fem in STEM is making strides in her industry!
Sivan, what would you say is the most challenging aspect of your work and how do you deal with it?
“I think the biggest challenge is staying motivated no matter what comes your way. The entrepreneurial journey not only demands hard work and constantly meeting set deadlines, but also involves being able to deal with rejection on a daily basis–and the only way to keep going is to stay motivated, enjoy the journey, and always keep working towards your goals.
Rejection is indeed very challenging, but as a famous music idol once said:
‘I stand for freedom of expression, doing what you believe in, and going after your dreams’ — Madonna.”
What is your biggest dream? What would you love to create in the world?
“My biggest dream is composed of so many different things coming together: to run a successful company consisting of an especially friendly environment where every individual can still feel empowered to fulfill their own dreams. It doesn’t have to be big, but I would like it to be impactful enough to help those in need, and be able to have the time to volunteer and support causes that are close to our hearts (e.g. the elderly, troubled youth, and so on) — which is something we are proud to say we were fortunate to be able to do on multiple occasions already.
Alongside running the company and investing in my personal time, I’d like to also be able to spend enough quality time with my three beautiful children, the entire family, and of course, my friends. I especially love running, swimming, and writing – these hobbies bring me joy and inspire my daily routine.
I still have many other dreams to fulfill and think that my biggest dream shouldn’t necessarily consist of just one element or a specific goal–it’s an ongoing state of mind that is driven by a passion to achieve, build, and learn something new at every point in time.”
What is the most inspiring thing that happened to you?
“One of the most inspiring experiences that I’ve been a part of is a personal development week at iDiscover in London. The week-long event consisted of a series of in-depth personal development workshops and was what led me to discover my biggest passion in life. As a result, I realized that I absolutely must pursue my dream to found a start-up. I literally quit my job the day I returned and started working towards my passion in full force.
The inspiration I had that following year was so intense that not only did I found my own start-up, but I managed to raise several early stage investments and participated in a start-up acceleration and scale-up program alongside my amazing co-founder, Betzalel. I also ran in four different races, which is never an easy pursuit, but an indication of the fuel that kept me going throughout it all.
During that year, I made sure to wake up and start my day at 5:00 as many times as possible in order to ensure I had enough time to do everything I aspired to do.”
Would you say that experience still impacts you today?
“Absolutely. One of the most important missions I’d like to accomplish, aside from growing my start-up, is spreading a positive light onto others and empowering people to believe in themselves and pursue their dreams—especially aspiring entrepreneurs.
Sometimes, gaining a new perspective and making sure you are fully aware of what your purpose is, and of what is missing for you, can ignite passion and spark the kind of motivation that will keep you working towards your goals.
My personal development experience with the iDiscover team was profound and allowed me to come to the realization about the kind of impact I would hope to make in people’s lives. I would like to shed my light with others.”
Who is a Fem in STEM that you look up to?
“I admire my close friend Miri Berger, Founder & CEO of 6Degrees, an Israel-based startup with a mission to enhance people’s lives through seamless digital accessibility and the resulting benefits; independence, communication, social integration, and employability.”
What does your typical daily routine look like?
5:30 – An early morning run in the fields outside our house to catch the sunrise, going for a swim at the local pool, or surfing at the beach
6:30 – Getting my three kids ready for school
8:00 – Taking a train to the office either in Haifa or Tel Aviv
10:00 – In and out of Zoom and in-person meetings until late in the evening
17:00-18:00 – Quality time with the kids
19:00-20:00 – Dinner with family
21:00 – Netflix with hubby
Do you prefer using a PC or Mac?
Mac, of course!
What’s your favorite hobby?
Surfing, running and swimming.
Are you a Tea or Coffee lover?
100% Coffee
What’s your favorite place or country you’ve ever visited?
My favorite country is Israel but I also love NYC for business and Greece for vacation.
The radd. Advantage
Founded in 2019 by Sivan Baram and Betzalel Racovsky, and now available on Shopify, radd. is an eCommerce intelligence platform that utilizes AI for personalizing user generated content via shoppable and authenticated video reviews for top online brands.
Sivan and Betzalel launched radd. with a vision to revolutionize user-generated content (UGC) analysis and leveraging through the power of storytelling and data. Their AI-powered video platform seamlessly facilitates online shoppers to share their experiences, enabling brands worldwide to cultivate loyalty, and drive business growth.
The eCommerce world is evolving rapidly, and radd. is proving to be a successful approach that tackles one of the biggest challenges online brands face today—maintaining customer loyalty and trust.
Curious to learn more? Check out their website or connect with Sivan Baram on LinkedIn at https://www.linkedin.com/in/sivanbaram.
Are you a Fem in STEM and interested in being featured? Send a headshot and two additional pictures you’d like to share on social media, along with your bio and/or a write up to femsinstemmag@gmail.com.
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