In a digital-first world where opportunities are increasingly discovered—not applied for—Yael Sasonov is working to close what she calls the “visibility and access gap”: the often-overlooked barrier standing between talented women and the opportunities they deserve.
Her goal is clear—to bridge the gap between academia and industry by connecting women in STEM to mentorship, career opportunities, and a powerful network, while equipping them with the tools to position themselves online in a way that turns visibility into real-world results.
Currently ranked 4th in the group and climbing in Colossal’s Entrepreneur of Impact competition, Yael Sasonov is not only building momentum for Fems in STEM, but also contributing to a larger cause. The competition supports GENYOUth, a nonprofit dedicated to improving student nutrition and wellness—meaning every vote fuels both innovation and impact.
As Fems in STEM gains national visibility through the competition, each vote has the power to accelerate what comes next. The next milestone is to make it to the cutoff for Top 5. You can be part of that momentum.
Voting is free and takes under 60 seconds — vote here to help create a broader impact for Fems in STEM.
The Career Gap Hiding in Plain Sight
Across labs, tech companies, research institutions, and startups, a quiet gap persists. Women in STEM are showing up, doing the work, and earning the credentials—yet many are still overlooked for opportunities. Not because they lack ability, but because they often lack access to the networks, visibility, and strategic positioning that open doors.
Traditional academic pathways rarely teach how to:
- Build a professional presence online
- Strategically network with decision-makers
- Position yourself for opportunities before they’re posted
At the same time, many professional communities remain segmented—often catering to either early-career individuals or senior leaders, but rarely bridging the two.
What’s missing is a unifying ecosystem—one that connects women across experience levels and expands access to the people, knowledge, and opportunities that move careers forward.
That realization led Yael Sasonov to launch Fems in STEM, a rapidly growing media platform and community dedicated to changing the equation.
“The gap isn’t a skills gap,” she explains. “It’s a visibility and access gap. Women are doing extraordinary work—but they’re not always being seen in the rooms where decisions are made.”
A New Narrative for Women in STEM
While conversations around women in STEM often focus on education and technical skills, Fems in STEM addresses a different challenge:
Visibility and Accessibility
“Most women in STEM don’t struggle with talent—they struggle with being seen and accessing the right networks,” says Yael. “I’ve seen firsthand how capable women are, yet how often they’re overlooked simply because they lack exposure, guidance, or proximity to opportunity.”
Fems in STEM was built to change that.
The platform operates at the intersection of community, content, and career access, creating an ecosystem where women are not just learning—but being positioned, discovered, and connected.
At its core, the vision is simple:
To transform visibility into real-world opportunities—jobs, mentorship, partnerships, and career growth.
A Vision Built for the Long Game
Fems in STEM was never intended to be just a content platform or social media presence.
From the start, the vision was to build a full-scale ecosystem where women in STEM can:
- Access mentorship
- Build personal brands
- Discover career opportunities
- Connect with peers and industry leaders
This vision takes shape through a series of interconnected initiatives designed to meet women at every stage of their careers.
At its foundation, Fems in STEM operates as an editorial hub—publishing content on career strategy, entrepreneurship, and the lived experiences of women in technical fields, supported by both an in-house team and contributing experts.
The Career Jetset Accelerator: Building Strategic Visibility
One of the platform’s flagship initiatives, the Career Jetset Accelerator, equips women with the skills they were never formally taught:
- How to position themselves online
- How to leverage LinkedIn beyond a resume
- How to strategically connect with decision-makers
- How to create content that attracts opportunities
The program is built on a core insight: careers rarely stall because of lack of capability—they stall because of positioning and network gaps.
Participants leave not just inspired, but equipped—with the tools, language, and confidence to pursue opportunities that match their actual caliber.
Why Personal Branding Is a Career Non-Negotiable in STEM
As hiring and collaboration become increasingly digital, visibility has become a defining advantage.
A strong personal brand enables:
- Discoverability — being found before you apply
- Credibility at scale — showcasing expertise beyond your immediate network
- Negotiating power — attracting stronger opportunities and compensation
- Community building — drawing in collaborators, mentors, and sponsors
- Career resilience — building an asset that outlasts any single role
Early Traction and Growing Impact
Fems in STEM is already demonstrating real-world impact.
From helping early members secure internships and opportunities at companies like BNY, to organizing an online speaker series for TAMID Group, the platform continues to expand its reach and influence.
Today, the community includes over 1,200 women across Facebook and WhatsApp, creating a growing network built on shared ambition, collaboration, and support.
Fems in STEM Amplified: Visibility in the Real World
Set to launch later this year upon securing the necessary resources to take our efforts to the next level, Fems in STEM Amplified extends the platform’s mission into print.
In a fast-moving digital landscape, the magazine offers something intentional: a tangible, curated platform where women in STEM can showcase their expertise.
With a structured expert directory and limited category placements, Fems in STEM Amplified provides high-visibility positioning for contributors, while connecting readers with companies actively investing in diverse STEM talent.
Where Today’s Thought-Leaders Meet Tomorrow’s Talent
Beyond digital strategy, Fems in STEM is building real-world connection points through curated meetups and experiences.
These gatherings are designed to bridge a critical gap:
connecting today’s leaders with the next generation of talent.
Unlike traditional networking events, these meetups prioritize:
- Meaningful conversations
- Peer-to-peer learning
- Group mentorship
- One-on-one connection opportunities
In cities like Miami and beyond, these events are creating spaces where access is no longer limited to existing networks.
Fems in STEM has already collaborated with organizations such as The Launch Pad at the University of Miami and the University of Miami Economics club, speaking with students on personal branding and strategic networking.
“Access used to require knowing the right person. Now it requires showing up, sharing your story, and putting yourself in front of the right opportunities.”
More Than a Platform—It’s a Movement
What began as a passion project—sparked by watching her sister struggle to break into tech—has evolved into a growing movement.
“Fems in STEM was born from realizing the gap wasn’t talent—it was visibility and access. We’re building a space where women don’t just learn from each other—they open doors for one another.”— Yael Sasonov, CEO & Founder, Fems in STEM
Today, the community continues to grow around a shared goal:
to be seen, supported, and positioned for what’s next.
The Journey Behind the Mission
Like many early-stage ventures, Fems in STEM was built alongside full-time responsibilities.
In its early stages, Yael balanced roles in business development, marketing, and community engagement—building the platform in the margins of already full days.
Progress wasn’t always linear. Growth came through small wins, partnerships, and persistence.
What remained constant was the mission.
Today, Fems in STEM stands as a model for what can be built through consistency, clarity, and a deep understanding of an underserved gap.
Looking ahead, the focus is on scale:
expanding programs, strengthening partnerships, and increasing access to opportunities nationwide.
Real Results, Real Impact
From helping early members land internships and opportunities at top companies like BNY, to organizing an online speaker series for TAMID Group in 2024, and building a network of over 1,200 women in STEM across Facebook and Whatsapp, Fems in STEM has a growing network of women in STEM who are waiting for the next step.
Entrepreneur of Impact: A Defining Moment
Fems in STEM has recently gained national visibility through Colossal’s Entrepreneur of Impact competition—a campaign supporting GENYOUth. Participation in this competition marks a pivotal moment—not just for Yael, but for the future of Fems in STEM.
“This competition isn’t just about me. It’s a proof of concept—that when women in STEM mobilize together, we can create real impact.”
Advancing further would unlock:
- $25,000 in funding
- A feature in Entrepreneur Magazine
- Mentorship from Daymond John
But beyond the rewards, the opportunity lies in what that momentum enables:
- Expanding the Career Jetset Accelerator
- Launching Fems in STEM Amplified
- Scaling community programming and events
- Increasing access to opportunities nationwide
“This endeavor has been self-funded and built alongside everything else,” Yael shares. “Winning would allow us to scale faster and create more access—something no one can do alone.”
Voting is free, takes under 60 seconds, and directly supports both Fems in STEM and GENYOUth’s mission.
The Bigger Picture
As the future of work continues to evolve, one thing is clear:
Talent alone is no longer enough. Visibility is the differentiator.
Through Fems in STEM, Yael Sasonov is not just building a brand—she’s building a blueprint.
A blueprint for how women in STEM can:
- Own their narrative
- Expand their reach
- And unlock opportunities that once felt out of reach
Fems in STEM is not just building visibility—it is building access.
And right now, that mission has the opportunity to scale on a national level.
If you believe in creating more opportunities for women in STEM, this is the moment to act.
Votes for Yael Sasonov in the Entrepreneur of Impact competition help propel Fems in STEM forward while also supporting GENYOUth’s work in student wellness.
Because when visibility meets intention—opportunity follows.
Yael Sasonov is the CEO & Founder of Fems in STEM and Murge Media. Connect with her on LinkedIn or Linktree to learn more about the initiative and the different ways to get involved or become a member of the community.
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